Case study
$2M in revenue to a $32.5M sale.
Service Co. is a residential-service company, used here with the owner’s permission and anonymized at his request. Over roughly four years it grew from $2M to $18.5M in revenue, lifted net margin from 5% to 17%, and sold for $32.5M — by fixing one thing first.
Revenue, Year 0 → Year 4
The trajectory
Service Co. was profitable and growing — and the owner was the single reason it worked. If he stepped away, most of the value would have walked out the door within weeks. That was the one thing holding the business back, and it was the first thing we fixed. Everything else followed.
The one thing holding it back: the business couldn’t run without him
On paper the company was healthy. But the relationships, the estimates, the hiring calls, the culture — all of it ran through one person. A buyer sees that for what it is: risk. A business that can’t run without its owner is both harder to grow and far cheaper to buy, because what’s being purchased might walk out the door with the founder.
The work: making it run without him
This is where The Four-Year Exit Methodwent to work — aimed squarely at the single thing limiting the company’s value, and addressed in the right order. In practice that meant building a leadership layer that could estimate, sell, and run operations without the owner; getting the judgment that lived in his head onto paper; and pointing every quarter’s effort at the one number that moved the company’s value. Not everything at once — the few things that actually mattered, in sequence.
The outcome: a company a buyer could actually own
Once the business could run without him, it was genuinely sellable. It sold for $32.5M — a price that came not from a hot market but from a company a buyer could step into and own. Across those four years, revenue grew from $2M to $18.5M and net margin climbed from 5% to 17%; transferability is what turned that performance into a premium sale.
Your business
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