Home/ Free guide

Free owner’s guide

The one guide I’d hand every owner planning an exit.

Power in Strategic Planning distills thirty years of building sellable companies into one short, method-grounded playbook — no fluff, no fabricated stats, yours free.

Inside the guide

A plan you actually run the business by.

Most strategic plans end up as wall art. This one is built to steer your daily, weekly, and yearly decisions — from a 10-year vision all the way down to who owns this year’s goals.

Email me the guide
  • The strategic plan vs. the business plan — and why order matters
  • Your vision and the 10-year milestones that make it concrete
  • Core values and the 5-year milestones that build the culture
  • The mission — how, specifically, you'll pursue the vision
  • 3-year goals and the core strategy that makes them achievable
  • 1-year goals with a name attached to every one
  • Implementation and tracking — mapping each goal from finish to start
  • Worked examples, plus sample vision, values, and mission statements

Free owner’s guide

The Strategic Planning Guide.

The exact process I use to take an owner-dependent business and turn it into a company that runs on a plan — from your 20-year vision down to this year’s goals, with worked examples. Yours free, no strings.

I’ll email the guide and the occasional owner’s note. No spam, unsubscribe anytime.

Common questions

About the guide.

Yes. The guide is free to download in exchange for your email, so I can send it and the occasional follow-up insight. You can unsubscribe at any time, and I never sell your information.

No. The guide stands on its own — download it and put it to work. A 30-minute call is there if and when you want a second opinion on your specific situation; it's never required.

Build a strategic plan you actually run the business by — from your long-term vision down to this year's goals — so the company grows more valuable and less dependent on you. It's answer-first and practical, not a sales brochure.

Prefer to just talk?

Bring your hardest exit question to a 30-minute call.

No cost, no obligation — with David D. Timpson, founder of MSI, LLC (est. 1994).

(435) 467-8779